| September Quarter 2025 Earnings call
Summary : HUL delivered competitive Q3 performance amidst GST transition and monsoon impacts, focusing on volume-led growth, premiumization, and strategic channel development for future acceleration.
Management Perspective positive : Priya Nair stated, 'Our focus, obsession is going to be on volume-led revenue growth.' Ritesh Tiwari added, 'We do expect to see volume growth to be better in second half of the financial year compared to first half.'
Concall Report Analysis & Insights
Business Overview
- HUL delivered 2% Underlying Sales Growth in Q3 2025, primarily price-led.
- EBITDA margin was 23.2%, down 90 basis points year-on-year due to increased A&P spends.
- PAT before exceptional items declined 4%, while reported PAT grew 4% due to a one-off tax benefit.
- GST rate reforms benefited 40% of the portfolio, moving to the 5% slab.
- Short-term sales were impacted by GST transition and prolonged monsoon conditions.
Future Growth Prospects
- Focus on radical consumer segmentation for Power Spenders, Premiumizers, and Democratizers.
- Elevating brand desirability by modernizing core brands and scaling premium portfolio.
- Accelerating future-proofing capabilities in d-commerce, q-commerce, and social-first demand generation.
- Reshaping portfolio by disproportionately investing in high-growth demand spaces.
- Ice Cream business demerger expected to improve EBITDA margin by 50-60 bps.
Management Insights
- Management is committed to driving volume-led profitable growth with sharp focus and agility.
- GST reforms are a welcome move, expected to boost disposable income and consumer sentiment long-term.
- The company passed on the entire GST rate reduction benefit to consumers across 1,200 SKUs.
- Stepped up investments in brands and business, increasing A&P spends by 80 bps year-on-year.
- Expects second half of FY26 growth to be better than the first half, with improved volume growth.
Signs of Skepticism
- Management expects GST benefits to manifest gradually, not as an immediate acceleration.
- The impact of populist programs on FMCG consumption is considered transitory, not structural.
- Quantifying the exact impact of GST transition on volume growth was an approximation (up to 2%).
- The timeline for trade pipeline normalization (4-6 weeks) requires significant effort.
Risk Factors
- Prolonged and intense monsoon conditions disrupted supply chains and dampened demand.
- Short-term GST changes led to transitory disruptions in trade channels and delayed consumer purchases.
- Commodity trends remained divergent, with inflationary pressures in Palm Oil and SMP.
- Potential impact of a shorter or less severe winter season on sales.
Good To Know
- Interim dividend of Rs 19 per share declared, totaling Rs 4,464 crores.
- Ritesh Tiwari is transitioning to Global Head of M&A, Treasury, and Ventures at Unilever.
- Niranjan Gupta has been welcomed back as CFO Designate.
- Minimalist brand delivered strong double-digit growth for the period.
- More than 50% of investment happens digitally, with focus on competitive CAC to LTV ratio.
Key Drivers
- GST reforms boost disposable income.
- Monetary easing improves macro conditions.
- Innovation pipeline supports growth.
- E-commerce channels drive sales.
Key Analyst Discussions
Competitive Environment
- Questions on HUL's competitive performance and market share gains in various categories.
- Comparison of HUL's GST impact with other FMCG companies like Nestle.
- Discussion on strengthening market leadership in Hair Care despite GST impact.
Market Trends & Consumer Behavior
- Impact of GST stimulus and state government populist programs on FMCG consumption.
- Assessment of rural versus urban demand trends and their contribution to growth.
- Concerns about the evolving impact of weather patterns, including prolonged monsoon and winter.
Financial Highlights
- Clarification on margin guidance of 22-23% and the 50-60 bps improvement from Ice Cream demerger.
- Inquiry about one-off impacts on other operating income and employee costs.
- Discussion on the net impact of price changes and A&P investments on EBITDA margin.
Product Composition
- Focus on premiumization in Home Care, Skin Cleansing, and Beverages.
- Performance of specific brands like Glow & Lovely Glass Bright and OZiva.
- Strategy for developing markets in categories like body wash liquids.
- Discussion on Horlicks' performance and its potential as a discretionary category.
Strategic Considerations
- Inquiry into the four strategic pillars and their implementation timeline.
- Discussion on the trade-off between volume growth and operating margins.
- Strategy for modernizing core brands and scaling 'fewer bigger bets' for market development.
- Approach to e-commerce and quick commerce channels for market share growth.