Privacy Policy

Introduction

This Privacy Policy describes how and its affiliates Dhanarthi (dhanarthi.com) collect, use, share, protect, or otherwise process your information/personal data through our website Dhanarthi (dhanarthi.com) (hereinafter referred to as "Platform").

Please note:

You may be able to browse certain sections of the Platform without registering with us.
We do not offer any product/service under this Platform outside India, and your personal data will primarily be stored and processed in India.

By visiting this Platform, providing your information, or availing of any product/service offered on the Platform, you expressly agree to:

Be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions.
Be governed by the laws of India, including but not limited to the laws applicable to data protection and privacy.

If you do not agree, please do not use or access our Platform.

Collection of Information

We collect your personal data when you use our Platform, services, or otherwise interact with us during the course of our relationship. Some of the information that we may collect includes but is not limited to:

Personal Data: Provided during signup/registering or using our Platform, such as name, date of birth, address, telephone/mobile number, email ID, and/or any such information shared as proof of identity or address.
Sensitive Personal Data: Collected with your consent, such as bank account or credit/debit card information, other payment instrument information, or biometric information (e.g., facial features or physiological information) for specific features on the Platform.

Other data collected may include:

Behavioural data, preferences, and information you provide on the Platform, which is compiled and analysed on an aggregated basis.
Information related to transactions on the Platform and third-party business partner platforms.

When such third-party business partners collect your personal data directly from you, their privacy policies will govern the handling of such data. We recommend reviewing their privacy policies before disclosing any information.

Important Note: If you receive communication requesting sensitive personal data (e.g., debit/credit card PIN, net-banking, or mobile banking password), do not disclose such information. If already disclosed, report it immediately to the appropriate law enforcement agency.

Usage of Information

We use personal data to provide the services you request. Additional uses include:

Assisting sellers and business partners in handling and fulfilling orders.
Enhancing customer experience.
Resolving disputes and troubleshooting problems.
Informing you about online and offline offers, products, services, and updates.
Customizing your experience.
Detecting and protecting against errors, fraud, and other criminal activities.
Enforcing terms and conditions.
Conducting marketing research, analysis, and surveys.

Your access to products/services may be affected if permission is not provided for necessary uses.

Sharing of Information

We may share your personal data in the following ways:

Internally: Within our group entities, corporate entities, and affiliates to provide services and products. These entities may market to you unless you explicitly opt out.
With Third Parties: Sellers, business partners, third-party service providers (e.g., logistics partners, payment instrument issuers, reward programs), and other entities as required to:
- Provide services and products.
- Comply with legal obligations.
- Enforce user agreements.
- Facilitate marketing and advertising activities.
- Prevent, detect, mitigate, and investigate fraudulent or illegal activities.

We may also disclose personal data:

To government agencies or law enforcement if required by law or in good faith.
To respond to subpoenas, court orders, or other legal processes.
To protect rights, property, or personal safety of users or the public.

Security Precautions

We adopt reasonable security practices to protect personal data from unauthorised access, disclosure, loss, or misuse. Measures include:

Secure server usage.
Adhering to security guidelines to safeguard your information.

However, transmission of data over the internet cannot be guaranteed as completely secure. Users are responsible for safeguarding login credentials and account information.

Data Deletion and Retention

You may delete your account via the profile and settings section on the Platform. Account deletion will result in the loss of all related information.
Contact us for assistance with account deletion. However, deletion may be delayed or refused if there are pending grievances, claims, or services.
We retain personal data only as long as necessary for the purpose it was collected or as required under applicable law.
Data may be retained in anonymized form for analytical and research purposes even after account deletion.

Your Rights

You may access, rectify, and update your personal data directly through the functionalities provided on the Platform.

Consent

By using the Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your information as described in this Privacy Policy.

If you disclose personal data related to others, you represent that you have the authority to do so. You may withdraw your consent by contacting the Grievance Officer (subject line: "Withdrawal of consent for processing personal data"). Withdrawal requests are subject to verification and applicable laws.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in information practices. Periodically review the Privacy Policy for updates. Significant changes will be communicated as required under applicable laws.

Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us at admin@dhanarthi.com