



Consumer Durables | Small Cap
MIRC Electronics Ltd, operating in the consumer durables sector, displays a mixed financial performance. While the company shows some strengths in solvency and efficiency, particularly in managing its debt and inventory, it faces significant challenges in liquidity, growth, coverage, financial performance, and profitability. The company's ability to meet short-term obligations and generate profits is notably weak. The high capital expenditure indicates potential investments in long-term assets, but this needs to translate into improved operational efficiency and profitability to ensure sustainable growth and stability. Overall, the company needs to address its shortcomings to improve its financial standing.
MIRC Electronics Ltd, operating in the consumer durables sector, displays a mixed financial performance. While the company shows some strengths in solvency and efficiency, particularly in managing its debt and inventory, it faces significant challenges in liquidity, growth, coverage, financial performance, and profitability. The company's ability to meet short-term obligations and generate profits is notably weak. The high capital expenditure indicates potential investments in long-term assets, but this needs to translate into improved operational efficiency and profitability to ensure sustainable growth and stability. Overall, the company needs to address its shortcomings to improve its financial standing.
Overall Valuation Score
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Last Traded Time
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P/E RATIO (TTM)
-19.29
Industry Median
56.01
Small Cap Median
47.75
P/E RATIO
-47.52
P/B RATIO
6.75
Industry Median
5.76
Small Cap Median
5.52
P/S RATIO
1.93
Industry Median
2.05
Small Cap Median
2.05
Others
PEG RATIO
0.00
EV/EBITDA RATIO
76.65
The Calculations Shown Above Are Based on the Last Traded Price (LTP) of ₹38.97 as on Aug 10, 2026.
The growth ratios highlight significant challenges for MIRC Electronics. All growth metrics are low, indicating a lack of revenue, profit, and asset expansion. The weighted average methodology, which emphasizes recent performance, underscores the sustained nature of these issues. The company needs to implement strategies to stimulate growth across all key areas to ensure long-term sustainability and competitiveness.
| Growth Ratios | Mar 2012 | Mar 2013 | Mar 2014 | Mar 2015 | Mar 2016 |
|---|---|---|---|---|---|
| Revenue Growth Rate | -13.8 | -21.8 | -0.46 | -18.65 | -28.3 |
| Operating Profit Growth Rate | -74.68 | -80 | -350 | -470 | -108.11 |
| Earnings Per Share (EPS) Growth | -232.79 | -19.14 | 99.24 | -92.72 | 331.58 |
| Asset Growth Rate | -12.99 | -6.95 | -7.33 | -0.6 | -11.56 |
| Net Income Growth Rate | -234.48 | -20.51 | 100 | -91.94 | 280 |
Revenue Growth Rate
Operating Profit Growth Rate
Earnings Per Share (EPS) Growth
Asset Growth Rate
Net Income Growth Rate
Peer Comparison empowers investors to evaluate a company against its industry peers using key financial metrics like P/E ratio, EPS, and profit margins. It helps identify whether a company is overvalued, undervalued, or performing in line with competitors. Investors can use this data to spot opportunities, assess risks, and make informed decisions. This contextual view adds depth beyond standalone company analysis.
| NO | Company Name | Health Score | P/E Ratio | Valuation | OPM | EPS | Latest Profit & Loss |
|---|---|---|---|---|---|---|---|
| 1 | MIRC Electronics Ltd | 3.37 | -47.52 | Neutral | -3.00 | -2.02 | -19.00 |
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Overall Score
Strong Bearish
Bearish
Neutral
Bullish
Strong Bullish
Neutral
Market Sentiment
Analysis Driven By 1 Technical Indicators From The 1 Hour Timeframe
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MIRC Electronics Ltd. is a prominent Indian consumer electronics company, primarily known for its 'Onida' brand. It manufactures and markets a range of consumer durables including televisions, air conditioners, washing machines, and microwave ovens, establishing itself as a key player in the Indian home appliance market.
P/E Ratio (TTM): Price to Earnings ratio shows how much an investor pays for every rupee of the company's earnings. MIRC Electronics Ltd's P/E ratio (TTM) is -19.29, compared to the industry median of 56.01 and large cap median of 47.75.
P/B Ratio: Price to Book ratio compares a company's market price to its book value per share. MIRC Electronics Ltd's P/B ratio is 6.75, compared to the industry median of 5.76 and large cap median of 5.52.
P/S Ratio: Price to Sales ratio compares a company's market value to its total revenue. MIRC Electronics Ltd's P/S ratio is 1.93, compared to the industry median of 2.05 and large cap median of 2.05.
PEG Ratio: PEG ratio adjusts the P/E ratio for expected earnings growth. MIRC Electronics Ltd's PEG ratio is N/A.
EV/EBITDA Ratio: This ratio compares a company's enterprise value to its earnings before interest, tax, depreciation, and amortization. MIRC Electronics Ltd's EV/EBITDA ratio is 76.65.
Return on Equity (ROE): ROE measures how much profit a company generates from shareholders' invested capital. MIRC Electronics Ltd's ROE is -13.77%.
Return on Assets (ROA): ROA measures how efficiently a company converts its assets into net profit. MIRC Electronics Ltd's ROA is -0.51%.
Return on Capital Employed (ROCE): ROCE measures how efficiently a company generates profit from all the capital it employs. MIRC Electronics Ltd's ROCE is -3%.
Operating Margin: Operating margin shows what percentage of revenue remains after covering operating expenses. MIRC Electronics Ltd's operating margin is -0.39%.
Net Margin: Net margin shows what percentage of revenue converts into final net profit. MIRC Electronics Ltd's net margin is -2.50%.
Current Ratio: The current ratio measures a company's ability to pay short-term liabilities using short-term assets. MIRC Electronics Ltd's current ratio is 1.05.
Debt to Equity Ratio: This ratio shows the proportion of debt a company uses relative to shareholders' equity. MIRC Electronics Ltd's debt-to-equity ratio is 0.08.
Interest Coverage Ratio: This ratio shows how easily a company can pay interest on its outstanding debt from its operating earnings. MIRC Electronics Ltd's interest coverage ratio is 0.23.
Dividend Per Share (DPS): DPS shows the total dividend paid per share in the latest financial year. MIRC Electronics Ltd's DPS is ₹0.
Earnings Per Share (EPS): EPS shows how much profit is allocated to each outstanding share. MIRC Electronics Ltd's EPS is 331.58.
(Source line: "Ratios as of 10 Aug 2026, based on last traded price of ₹38.97. Data sourced from BSE/NSE Exchange Filings & Public Terminal Data.")
Founded: 1981
Headquarters: Mumbai, Maharashtra
Core Offerings: Televisions, Air Conditioners, Washing Machines, Microwave Ovens, LED Lighting
Stock Listing: NSE (MIRCELECTR), BSE (500279)
Promoter: Mirchandani Family
Founded in 1981, MIRC Electronics quickly rose to prominence with its iconic 'Onida' brand, known for its "devil" advertisement campaign. Initially focusing on televisions, the company expanded its product portfolio to include various home appliances. Despite facing intense competition, Onida has maintained its presence in the Indian market, adapting to technological changes and evolving consumer preferences.
| Segment Name | Revenue % | EBITDA |
|---|---|---|
| Consumer Electronics and Home Appliances | 100% | Operating Profit |
Consumer Electronics and Home Appliances: Manufactures and markets a wide range of products including CRT TVs, LED TVs, Air Conditioners, Washing Machines, Microwave Ovens, and sound systems under the 'Onida' brand.
Focuses on product innovation, quality control, and an extensive distribution and service network across India to cater to diverse customer needs.
Gulu Mirchandani (Chairman & Managing Director): Co-founded MIRC Electronics and is credited with establishing the iconic 'Onida' brand. He has steered the company through various market cycles in the Indian consumer electronics industry.
No major subsidiaries reported.
No major recent corporate actions on record.
The MIRC Electronics Ltd share price today is ₹38.97 on NSE (MIRCELECTR), as of 20 Aug 2026.
As of 10 Aug 2026, MIRC Electronics Ltd share price is ₹38.97, with previous close ₹N/A. Today's range is ₹N/A to ₹N/A. The 52-week range is ₹N/A to ₹N/A.
As of today, MIRC Electronics Ltd's market cap is ₹1,465.27 crore (Small Cap).
MIRC Electronics Ltd's current P/E ratio is -19.29, compared to the CONSUMER DURABLES sector average of 58.
MIRC Electronics Ltd's current P/B ratio is 6.75.
MIRC Electronics Ltd's current dividend yield is N/A. Last dividend of ₹0.00 per share was declared on N/A.
MIRC Electronics Ltd's EPS (TTM) is ₹331.58.
MIRC Electronics Ltd. is a prominent Indian consumer electronics company, primarily known for its 'Onida' brand. It manufactures and markets a range of consumer durables including televisions, air conditioners, washing machines, and microwave ovens, establishing itself as a key player in the Indian home appliance market.
MIRC Electronics Ltd is promoted by Mirchandani Family, holding 40.51% as of 10 Aug 2026.
MIRC Electronics Ltd is listed on NSE (MIRCELECTR) and BSE (500279). Its next quarterly results are expected on Q2 FY25 (October/November 2024).