Adcounty Media IPO Detail, Info, SME IPO Review, Analysis

The upcoming initial public offering (IPO) of Adcounty Media India Limited is an investment opportunity in an emerging media and advertising company with rapid growth and successful performance. The company is headquartered in Jaipur, Rajasthan, and has a proven track record of high growth over the last few years. Being located in the dynamic commercial hub of Rajasthan offers the organisation a great business-friendly environment and a geographical advantage in North India.

With an issue price of ₹85 per share, an issue size of ₹47.83 crores, and listed on the BSE SME platform, Adcounty Media will be benefiting from an expected listing price with a premium of 38.82% (₹118), indicating investor demand and confidence in Adcounty Media's growth prospects. Retail investors are actively tracking the Adcounty Media ipo gmp today and also comparing it with other SME listings from the IPO list for potential upside.

IPO Dates for Adcounty Media India Limited

The Adcounty Media India Limited IPO is scheduled to open on June 27, 2025, and close on July 1, 2025. The allocation date is expected to be announced by July 2, 2025, with listing planned for July 4, 2025.

IPO Details Summary

Investors are closely watching the GMP of Adcounty Media ipo, which currently shows strong demand ahead of listing. This IPO is also part of the growing Adcounty Media ipo list on the BSE SME platform.

About Adcounty Media India Limited

Adcounty Media India Limited is an emerging media and advertising company based in Jaipur, Rajasthan. The company has undergone an enormous transformation from a smaller company to a major media target in the past few years. Rajasthan's location has great connectivity to the major North Indian markets, and the business-friendly environment is conducive to business expansion and growth.

The company has shown incredible growth across all the financial metrics, suggesting strong business fundamentals and effective management. The company is involved in a series of different media and advertising services, has good strategic positioning, and is well-positioned for further market penetration and expansion.

In this IPO, the company is offering a 100% new issue of ₹47.83 crores. The company intends to use the proceeds from the IPO for plans to expand its business and operational capacity, for working capital needs, upgrading technology infrastructure, and to establish the company’s position across all areas of its business operation. Investors are monitoring the Adcounty Media ipo gmp with good prospects as current premiums indicate a bullish outlook in the market.

Financial Performance of Adcounty Media India Limited

The company has exhibited strong financial performance with steady growth across key metrics:

Performance Analysis

Adcounty Media India Limited has successfully performed compared to the last financial year, with total assets of ₹26.84 crores in FY23 and ₹47.92 crores in FY25, setting a strong growth course. Revenue is at ₹69.58 crores in FY25, suggesting that they are capturing market potential and continuing to scale. Profit After Tax was at ₹13.75 with margins around 20%, suggesting they are profitable. EBITDA grew to ₹18.25 crores with approximately margins of 26%, indicating relatively strong health. Their net worth also tripled to ₹37.9 crores, bolstered by retained earnings based on audited numbers and prudent financial discipline.

Investors often compare the financials and Adcounty Media ipo gmp today across other media and advertising firms in the ipo list to gauge potential value and market positioning.

IPO Share Reservation

The IPO share allocation follows standard SEBI guidelines for SME listings:

Know Before Investing

Strengths

1. Consistent Growth Path:
The company is growing consistently, with assets up 78% and maintaining its revenue growth through the years.

2. Healthy Profitability:
The company made healthy profit margins of around 20% and an EBITDA margin of 26%, demonstrating good operating efficiency and pricing power in the media business.

3. Strong Cash Generation:
The company grew its EBITDA from ₹10.4 crores to ₹18.25 crores, demonstrating increasingly better cash generation capabilities.

4. Scalable Business Model:
The company is demonstrating a scalable business model in media; it has demonstrated the ability to increase media operations while still being profitable.

5. Strategic Location:
Based in Jaipur gives the company an advantage in accessing north Indian markets, and the state government of Rajasthan supports further growth of their business plans.

6. Strong Financial Position:
The growth in net worth is notable, and there is strong growth in the balance sheet. With a strong number of positions, it offers a lot of opportunity for sustainable company growth.

7. Media Industry Tailwinds:
The growth in digital advertising and media consumption is favourable for the industry dynamics.

8. Management Performance:
The improvements in financial metrics over the history demonstrate effective management execution on a plan with adequate time to grow the company.

Risks

1. Industry Competition:
The media and advertising industry is very competitive with established competitors and new digital entrants.

2. Technological Disruption:
Rapidly changing media consumption patterns and digital transformation require constant adaptations.

3. BSE SME Platform Risks:
BSE SME listings typically face lower liquidity and experience higher volatility than main board listings.

4. Economic Sensitivity:
Media and advertising spending are also often cyclical and highly dependent on market conditions.

5. Client Concentration:
Reliance on key clients or sectors can impact revenue stability or revenue streams.

6. Regulatory Change:
Media industry regulations and advertising guidelines may impact a firm's ability to conduct its business.

7. Working Capital Management:
Working capital cycles, especially management of receivables, are very important to managing a media business.

8. Market Volatility:
SME stocks have been shown to have greater price volatility immediately after being listed than main board stocks.

How to Apply for Adcounty Media India Limited IPO?

Step-by-step guide (when IPO opens):

1. Log in to your broker app (Zerodha, Angel One, Groww, etc.)

2. Navigate to the IPO section and select Adcounty Media India Limited IPO

3. Click "Apply"

4. Enter:

   • Lot size (minimum 1,600 shares)
   • Bid price (₹85 or select Cut-Off)
   • Your UPI ID

5. Submit the application

6. Approve the UPI mandate in your UPI app (PhonePe, GPay, etc.)

⏰ Important: Mandate must be approved before 5 PM on the same day or before IPO closes.

How to Check Adcounty Media IPO Allotment Status?

Check on BSE

• Visit the BSE website
• Go to the IPO Allotment Section
• Select Adcounty Media India Limited IPO
• Enter PAN number or application number
• Submit details to get Adcounty Media IPO allotment status

Check on the Registrar Portal

• Visit Skyline Financial Services IPO Portal
• Select IPO allotment status
• Choose Adcounty Media India Limited IPO
• Enter PAN or application number
• Submit to check status

Company Address

Name: Adcounty Media India Limited
Address: First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, 302004
Phone: +91 7877623083
Email: cs@adcountymedia.com
Website: www.adcountymedia.com

IPO Registrar

Name: Skyline Financial Services Private Ltd
Address: D-153A, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi -110020
Phone: +91 22 2851 1022
Email: compliances@skylinerta.com
Website: www.skylinerta.com/ipo.php

Conclusion

The IPO of Adcounty Media India Limited provides a good opportunity for investors to gain exposure to the expanding media and advertising sector. The company has demonstrated consistent financial performance, recording revenue of ₹69.58 crores, with net margins of 20%. This suggests that the company runs an acceptable business and has positioned itself soundly within its sector. The IPO is priced at ₹85 per share with an issue size of ₹47.83 crores, and the expected listing premium of 38.82% is indicative of strong investor demand and favourable pre-market sentiment.

The company's location in Jaipur is particularly favourable for access into important North Indian markets, and the rapid development of the digital media space provides specific growth opportunities. Ultimately, investors should weigh these positives against the competitive structure within the media industry and the general risks of the SME platform, including the bot volatility and the general liquidity following the listing.

In the interim to listing, retail investors are monitoring Adcounty Media ipo gmp today and tracking Adcounty Media ipo allotment status in addition to analysing the trends within the media sector ipo list prior to an investment decision. In conclusion, Adcounty Media represents an interesting SME IPO opportunity specifically targeting the development of the media space in India.

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Disclaimer : This analysis is prepared for educational purposes only and should not be considered as financial advice. Investors should consult their financial advisors and conduct thorough research before making investment decisions. Investments in small and medium enterprises are subject to higher risks, including market volatility, limited liquidity, and execution challenges.

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