Crayons Advertising Ltd

About Crayons Advertising Ltd

Crayons Advertising Limited is an integrated marketing and communication agency providing a full spectrum of services including traditional advertising, digital marketing, public relations, and events. With over three decades of experience, it delivers comprehensive brand solutions to diverse clients across India.

Key Financial Ratios

• P/E Ratio (TTM): Price to Earnings ratio shows how much an investor pays for every rupee of the company's earnings. Crayons Advertising Ltd's P/E ratio (TTM) is 17.07, compared to the industry median of 11.60 and large cap median of 11.60.

• P/B Ratio: Price to Book ratio compares a company's market price to its book value per share. Crayons Advertising Ltd's P/B ratio is 0.52, compared to the industry median of 0.95 and large cap median of 0.95.

• P/S Ratio: Price to Sales ratio compares a company's market value to its total revenue. Crayons Advertising Ltd's P/S ratio is 0.20, compared to the industry median of 0.76 and large cap median of 0.76.

• PEG Ratio: PEG ratio adjusts the P/E ratio for expected earnings growth. Crayons Advertising Ltd's PEG ratio is N/A.

• EV/EBITDA Ratio: This ratio compares a company's enterprise value to its earnings before interest, tax, depreciation, and amortization. Crayons Advertising Ltd's EV/EBITDA ratio is 4.21.

• Return on Equity (ROE): ROE measures how much profit a company generates from shareholders' invested capital. Crayons Advertising Ltd's ROE is 3.33%.

• Return on Assets (ROA): ROA measures how efficiently a company converts its assets into net profit. Crayons Advertising Ltd's ROA is 2.13%.

• Return on Capital Employed (ROCE): ROCE measures how efficiently a company generates profit from all the capital it employs. Crayons Advertising Ltd's ROCE is 6%.

• Operating Margin: Operating margin shows what percentage of revenue remains after covering operating expenses. Crayons Advertising Ltd's operating margin is 1.60%.

• Net Margin: Net margin shows what percentage of revenue converts into final net profit. Crayons Advertising Ltd's net margin is 1.28%.

• Current Ratio: The current ratio measures a company's ability to pay short-term liabilities using short-term assets. Crayons Advertising Ltd's current ratio is 1.94.

• Debt to Equity Ratio: This ratio shows the proportion of debt a company uses relative to shareholders' equity. Crayons Advertising Ltd's debt-to-equity ratio is 0.06.

• Interest Coverage Ratio: This ratio shows how easily a company can pay interest on its outstanding debt from its operating earnings. Crayons Advertising Ltd's interest coverage ratio is 7.

• Dividend Per Share (DPS): DPS shows the total dividend paid per share in the latest financial year. Crayons Advertising Ltd's DPS is ₹0.

• Earnings Per Share (EPS): EPS shows how much profit is allocated to each outstanding share. Crayons Advertising Ltd's EPS is -65.62.

(Source line: "Ratios as of 10 Aug 2026, based on last traded price of ₹25.95. Data sourced from BSE/NSE Exchange Filings & Public Terminal Data.")

Key Facts

• Founded: 1986
• Headquarters: New Delhi, Delhi
• Core Offerings: Advertising & Creative Services, Digital Marketing, Public Relations, Media Planning & Buying, Events & Activations
• Stock Listing: NSE (CRAYONS), BSE ({bse})
• Promoter: Kunal Lalani & Family

History of Crayons Advertising Ltd

Founded in 1986 by Mr. Kunal Lalani, Crayons Advertising started as a traditional advertising agency. Over the years, it evolved into an integrated marketing communications group, expanding its services to include digital marketing, out-of-home (OOH) media, public relations, and events. The company successfully completed its Initial Public Offering (IPO) and listed on the NSE SME platform in May 2023, marking a significant milestone in its journey.

Business Segments and Revenue Mix

• Advertising & Creative Services: Encompasses creative strategy, concept development, and execution for campaigns across print, television, radio, and out-of-home (OOH) media.
• Digital Marketing: Offers a comprehensive suite of digital solutions including social media marketing, search engine optimization (SEO), search engine marketing (SEM), performance marketing, and website development.
• Media Planning & Buying: Strategic planning and procurement of media inventory across various platforms to ensure optimal reach, frequency, and impact for client campaigns.
• Public Relations & Events: Manages brand reputation, media relations, crisis communication, and organizes corporate events, product launches, and brand activations.

Key Personnel

Kunal Lalani (Chairman & Managing Director): Founder of Crayons Advertising, he possesses over three decades of extensive experience in the advertising industry and has been instrumental in the company's strategic growth and expansion.

Subsidiaries and Associate Companies

• Crayons Communications Private Limited
• Crayons Events Private Limited
• Crayons OOH Private Limited
• Clear Vision Advertising Services Private Limited (FZE) (UAE)

Corporate Actions

Initial Public Offering (IPO) on NSE SME platform in May 2023. No major subsequent bonus or rights issues reported.

References

1. Annual Report FY2023 2. Exchange Filings (NSE) 3. Company Website