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Retailing | Small Cap
Health Score : 6.02Credo Brands Marketing Ltd, operating in the Consumer Services (Hospitality & Leisure) sector, demonstrates a mixed financial performance. The company shows strong growth in revenue, operating profit, and earnings per share, indicating effective market strategies. Its solvency position is excellent, reflecting a conservative approach to debt. Profitability is another strength, driven by solid gross profit margins, return on assets and operating margins. However, liquidity is a major concern, with very low current, quick, and cash ratios. Efficiency ratios are inconsistent, and coverage ratios are weak due to low equity dividend coverage. The company's financial ratios also need improvement, particularly in adjusted earnings per share and book value per share. While growth and profitability are positive, addressing liquidity and efficiency issues is crucial for long-term stability.
Health Score : 6.02Credo Brands Marketing Ltd, operating in the Consumer Services (Hospitality & Leisure) sector, demonstrates a mixed financial performance. The company shows strong growth in revenue, operating profit, and earnings per share, indicating effective market strategies. Its solvency position is excellent, reflecting a conservative approach to debt. Profitability is another strength, driven by solid gross profit margins, return on assets and operating margins. However, liquidity is a major concern, with very low current, quick, and cash ratios. Efficiency ratios are inconsistent, and coverage ratios are weak due to low equity dividend coverage. The company's financial ratios also need improvement, particularly in adjusted earnings per share and book value per share. While growth and profitability are positive, addressing liquidity and efficiency issues is crucial for long-term stability.
Overall Valuation Score
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Markets Today NSE
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Price Movement Indicator
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P/E RATIO (TTM)
10.97
Industry Median
35.08
Small Cap Median
35.08
P/E RATIO
6.95
P/B RATIO
1.16
Industry Median
1.78
Small Cap Median
1.78
P/S RATIO
N/A
Industry Median
0.96
Small Cap Median
0.96
Others
PEG RATIO
0.00
EV/EBITDA RATIO
0.00
The Calculations Shown Above Are Based on the Last Traded Price (LTP) of ₹72.81 as on Sep 1, 2026.
Growth Score : 8.00The company's growth ratios reflect strong positive trends. High scores in revenue growth, operating profit growth, and earnings per share growth indicate effective market strategies and operational improvements. While net income growth lags, the overall growth trajectory is promising. The weighted average calculation confirms consistent growth momentum, reinforcing a positive outlook for the company's expansion.
Revenue Growth RateExcellentOperating Profit Growth RateExcellentEarnings Per Share (EPS) GrowthExcellentAsset Growth RateExcellent
Net Income Growth RatePoor| Growth Ratios | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|
| Revenue Growth Rate | 39.18 | 46.04 | 13.86 | 8.99 |
| Operating Profit Growth Rate | 92 | 70.83 | -1.83 | 12.42 |
| Earnings Per Share (EPS) Growth | 938.68 | 115.31 | -96.19 | 14.05 |
| Asset Growth Rate | 14.15 | 20.59 | 23.69 | 8.31 |
| Net Income Growth Rate | 1100 | 116.67 | -24.36 | 15.25 |
Revenue Growth Rate
Operating Profit Growth Rate
Earnings Per Share (EPS) Growth
Asset Growth Rate
Net Income Growth Rate
Peer Comparison empowers investors to evaluate a company against its industry peers using key financial metrics like P/E ratio, EPS, and profit margins. It helps identify whether a company is overvalued, undervalued, or performing in line with competitors. Investors can use this data to spot opportunities, assess risks, and make informed decisions. This contextual view adds depth beyond standalone company analysis.
| NO | Company Name | Health Score | P/E Ratio | Valuation | OPM | EPS | Latest Profit & Loss |
|---|---|---|---|---|---|---|---|
| 1 | Credo Brands Marketing Ltd | 6.02 | 6.95 | Neutral | 181.00 | 6.64 | 68.00 |
| 2 | Popular Vehicles & Services Ltd | 5.74 | -59.26 | Neutral | 183.00 | -7.18 | -12.00 |
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Overall Score
Strong Bearish
Bearish
Neutral
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Strong Bullish
Bearish
Market Sentiment
Analysis Driven By 26 Technical Indicators From The 1 Hour Timeframe
Trend Score
Strong Bearish
Bearish
Neutral
Bullish
Strong Bullish
Bearish
Momentum Score
Strong Bearish
Bearish
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Strong Bullish
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Volatility Score
Strong Bearish
Bearish
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Strong Bullish
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Volume Score
Strong Bearish
Bearish
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Strong Bullish
Neutral
Analyzing moving average trends and crossovers. Green/Red badges indicate if the current condition passes or fails.
Comparing stock price performance (normalized) against benchmark indices over time.
Recent daily trading volume represented as a bar chart, alongside historical averages.
Current closing price relative to the 52-week highest and lowest prices.
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Credo Brands Marketing Ltd, operating under the 'Mufti' brand, is a leading Indian casual wear fashion company for men. It designs, manufactures, and markets a wide range of contemporary and unconventional apparel, establishing itself as a distinct lifestyle brand in the specialty retail segment.
P/E Ratio (TTM): Price to Earnings ratio shows how much an investor pays for every rupee of the company's earnings. Credo Brands Marketing Ltd's P/E ratio (TTM) is 10.97, compared to the industry median of 35.08 and large cap median of 35.08.
P/B Ratio: Price to Book ratio compares a company's market price to its book value per share. Credo Brands Marketing Ltd's P/B ratio is 1.16, compared to the industry median of 1.78 and large cap median of 1.78.
P/S Ratio: Price to Sales ratio compares a company's market value to its total revenue. Credo Brands Marketing Ltd's P/S ratio is 2.50, compared to the industry median of 0.96 and large cap median of 0.96.
PEG Ratio: PEG ratio adjusts the P/E ratio for expected earnings growth. Credo Brands Marketing Ltd's PEG ratio is 1.51.
EV/EBITDA Ratio: This ratio compares a company's enterprise value to its earnings before interest, tax, depreciation, and amortization. Credo Brands Marketing Ltd's EV/EBITDA ratio is 14.51.
Return on Equity (ROE): ROE measures how much profit a company generates from shareholders' invested capital. Credo Brands Marketing Ltd's ROE is 16.59%.
Return on Assets (ROA): ROA measures how efficiently a company converts its assets into net profit. Credo Brands Marketing Ltd's ROA is 23.54%.
Return on Capital Employed (ROCE): ROCE measures how efficiently a company generates profit from all the capital it employs. Credo Brands Marketing Ltd's ROCE is 19%.
Operating Margin: Operating margin shows what percentage of revenue remains after covering operating expenses. Credo Brands Marketing Ltd's operating margin is 29.29%.
Net Margin: Net margin shows what percentage of revenue converts into final net profit. Credo Brands Marketing Ltd's net margin is 11%.
Current Ratio: The current ratio measures a company's ability to pay short-term liabilities using short-term assets. Credo Brands Marketing Ltd's current ratio is 3.92.
Debt to Equity Ratio: This ratio shows the proportion of debt a company uses relative to shareholders' equity. Credo Brands Marketing Ltd's debt-to-equity ratio is 0.59.
Interest Coverage Ratio: This ratio shows how easily a company can pay interest on its outstanding debt from its operating earnings. Credo Brands Marketing Ltd's interest coverage ratio is 4.68.
Dividend Per Share (DPS): DPS shows the total dividend paid per share in the latest financial year. Credo Brands Marketing Ltd's DPS is ₹3.04.
Earnings Per Share (EPS): EPS shows how much profit is allocated to each outstanding share. Credo Brands Marketing Ltd's EPS is 14.05.
(Source line: "Ratios as of 20 Oct 2026, based on last traded price of ₹72.81. Data sourced from BSE/NSE Exchange Filings & Public Terminal Data.")
Founded: 1999 (as Credo Brands Marketing Private Limited)
Headquarters: Mumbai, Maharashtra
Core Offerings: Casual shirts, T-shirts, Denim, Casual Trousers, Jackets, Accessories
Stock Listing: NSE (MUFTI), BSE (544058)
Promoter: Kamal Khushlani and family
• 1998: Kamal Khushlani launched the 'Mufti' brand. • 1999: Incorporated as Credo Brands Marketing Private Limited. • Early 2000s: Expanded retail footprint through exclusive brand outlets (EBOs) and multi-brand outlets (MBOs) across India. • 2023: Converted to a Public Limited Company and successfully completed its Initial Public Offering (IPO) in December, listing on NSE and BSE.
| Segment Name | Revenue % | EBITDA |
|---|---|---|
| Branded Casual Menswear Apparel | 100% | N/A (EBITDA reported at company level) |
Branded Casual Menswear Apparel: Focuses on designing, manufacturing, and marketing a diverse range of casual wear for men under the 'Mufti' brand.
The product portfolio includes shirts, t-shirts, denim, trousers, and jackets, catering to a distinct "alternative" fashion sensibility.
Distribution channels comprise Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs) through large format stores, and online platforms, including their own website and e-commerce marketplaces.
The company emphasizes unique designs, comfortable fits, and quality materials to create a differentiated offering in the competitive Indian apparel market.
Kamal Khushlani - Chairman, Managing Director & CEO. He is the founder of the 'Mufti' brand and brings over two decades of experience in the Indian fashion and retail industry, driving the company's vision and growth strategy.
No major subsidiaries reported.
Initial Public Offering (IPO) in December 2023, listing on NSE and BSE.
The Credo Brands Marketing Ltd share price today is ₹72.81 on NSE (MUFTI), as of 23 Oct 2026.
As of 20 Oct 2026, Credo Brands Marketing Ltd share price is ₹72.81, with previous close ₹72.81. Today's range is ₹72.81 to ₹72.81. The 52-week range is ₹63.06 to ₹110.
As of today, Credo Brands Marketing Ltd's market cap is ₹0 crore (Small Cap).
Credo Brands Marketing Ltd's current P/E ratio is 10.97, compared to the RETAILING sector average of 50.
Credo Brands Marketing Ltd's current P/B ratio is 1.16.
Credo Brands Marketing Ltd's current dividend yield is 4.18%. Last dividend of ₹1.25 per share was declared on 14-Mar-2024.
Credo Brands Marketing Ltd's EPS (TTM) is ₹14.05.
Credo Brands Marketing Ltd, operating under the 'Mufti' brand, is a leading Indian casual wear fashion company for men. It designs, manufactures, and markets a wide range of contemporary and unconventional apparel, establishing itself as a distinct lifestyle brand in the specialty retail segment.
Credo Brands Marketing Ltd is promoted by Kamal Khushlani and family, holding 54.99% as of 20 Oct 2026.
Credo Brands Marketing Ltd is listed on NSE (MUFTI) and BSE (544058). Its next quarterly results are expected on May 2024 (Q4 FY24).
Cash Earnings Per Share (Cash EPS)